Social media isn't as new as you think

By: John McGarvey

Date: 2 February 2012

You can’t move round here for social media experts and social marketing agencies. Facebook, Twitter and their ilk are big business, because companies see them as vital new marketing channels.

It’s true that social media has had a huge impact on how companies communicate and interact with new and existing customers. If your business isn’t already on Facebook, there’s a good chance you’re thinking about it.

Social business is nothing new

But something’s got lost in the in the rush to claim this new, technological territory. Caught up in all the excitement of becoming a ‘social business’, many companies seem to have forgotten that there’s always been a social element to running a company.

Luckily, Global Dawn (who say they’ve created the first comprehensive ‘social business engine’, whatever that is) have put together an infographic showing how social business has grown and changed through the years.

Click the image below to expand and let us know what you think of it in the comments – and give us your examples of social businesses from before Facebook existed.

Social media infographic (Click to expand){{}}

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