Too busy running your business to worry about what's on your feet? A new app from Blacksocks - pioneers in the world of sock subscriptions (honestly, I had no idea - whatever happened to just buying them in John Lewis?) - helps you keep track of all your socks.
When you buy the company's starter kit (just £119 - bargain!), you'll get ten pairs of chipped socks and a Sock Sorter, which can communicate with your iPhone.
When you hold the Sock Sorter over each sock, an app on your iPhone will identify it, then show you a whole raft of statistics. See when each sock was manufactured, and when you bought it. View the number of times you've washed it, and make sure you always put the same socks together in pairs.
You can even measure how black your black socks are using your iPhone's camera. It uses a simple traffic light system to warn when your socks are so faded that they need replacing. No need to use your eyes, like ordinary people.
Your troubles are over. No more mismatched pairs. No more lone socks. If there's a better use for a brand new £600 iPhone than this, I've yet to see it.
Coming next, an app that reminds you to shave?
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