Which cloud persona fits your business?

By: John McGarvey

Date: 26 September 2013

People cut out - cloud personas{{}}

A new report from information security and risk management firm WideAngle suggests the UK could be falling slightly behind other countries in terms of cloud computing adoption.

Of UK businesses surveyed, a total of 86% said that issues around data protection, legislation and regulation have been at least partly responsible for cloud computing being adopted more slowly than they would like. Globally, the figure is slightly lower, at 76%.

The report also reveals that organisations fit into one of five cloud personas, depending on the enthusiasm they have for cloud computing and the extent to which they have adopted it:

  • The controller is least likely to be using the cloud and unlikely to experiment with new and emerging technologies. Controllers see no financial gain in cloud computing. It simply isn't part of their IT strategy
  • The accepter is likely to have adopted cloud computing in the past two years and will generally start using new technology where there is a clear business case. However, cloud computing is not central to their IT strategy.
  • The experimenter is likely to experiment with new technologies and will probably move most IT services into the cloud during the next year. Experimenters already use the cloud in more than 50% of departments and spend a quarter of their IT budget on it.
  • The believer tends to actively seek out new technologies and will have moved the majority of services into the cloud during the next year. Believers see the cloud as critical, allocating a third their IT budget to it.
  • The embracer has been using cloud computing for more than three years already. Very active in seeking out new technologies, embracers spend more than half their IT budget on the cloud and are very likely to see an increase in revenue and profit from using it.

Which cloud persona sounds most like you?

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