It's impossible to keep up to date with all the latest techniques and trends when you're running a website. And when you search for advice online, it's even harder to know which online marketing, sales and search engine optimisation articles you can actually trust
When the world's biggest search engine starts offering bite size tips to help you reach more people online, it's worth listening.
That search engine is Google, and it exerts enormous influence over who sees your website.
Appearing high up search results lists can translate directly into extra revenue for your online business. And that means it's a good idea to get whatever information you can from the search giant.
Introducing Google Primer
Towards the end of last year, Google announced a new mobile app: Primer.
Primer is free and offers a series of short, sharp guides to online marketing. Each takes four or five minutes to complete, so you can learn something new while waiting for a train or queuing to buy lunch.
The guides cover areas like content marketing, public relations and search advertising. They give a somewhat Google-centric view of the world, but as Google accounts for over 85% of UK searches that's arguably no bad thing.
Download Google Primer for free
Primer doesn't really get under the skin of the topics it covers. But if you want a quick overview of a subject, it's a good place to start – and it can almost certainly get you thinking about new ways to reach customers online.
Google Primer is completely free and available for Android, iPhone and iPad devices. Learn more and download now.