Five tech essentials for start-ups


Date: 27 June 2016

Five tech essentials for start-ups{{}}Launching a start-up is no mean feat. There are so many important decisions to make that will dictate how your business will operate and how successful it will become.

With this in mind, we've created a list of the top five essential pieces of tech for start-ups. After all, you need the best technology out there to give your business the best chance of succeeding.

1. Website and social media

To get your start-up on the road to success, a strong website is a must. In the age of social it has never been so important to establish an online presence in your market.

A well-designed, user-friendly site will help generate leads, drive engagement and increase brand awareness. It's an extremely effective way to showcase your business and what makes you unique.

You should also set up accounts on social media platforms to share company news and insights and build your audience. Use your blog and social media channels to tell your start-up story; involve your audience in every stage of your exciting journey.

2. A virtual phone number

A virtual phone number will give customers, clients, leads and press a point of contact for enquiries, so make sure that setting this up is high on your business to-do list.

Once your website is live it's worth implementing call tracking so that you can see which areas of your site are performing the best and which need tweaking. You might also want to consider adding a unique number to your offline material in order to track performance of all aspects of your marketing efforts.

3. Google Analytics

Once your website is up and running, it's time to think about setting up tracking. Google Analytics is a great tool that allows you to monitor your site's performance, discover your most popular content and identify any areas for improvement, such as basket abandons. Google Analytics will enable you to identify your key audience, improve the user journey of your site, boost its performance and enhance your revenue stream.

4. Software and hardware

You'll need the basics - a laptop, mobile phone and tablet - to get started. If you're planning to handle transactions, you'll also need a card reader to hand.

Once your business starts to expand, you can add to your tech collection. In the meantime you may find that renting your IT equipment is the most cost-effective option when you're starting out. That way you can hire it as and when you need it without investing in pricey devices.

5. Data back-up

It's vital to back up your data so that all your hard work doesn't go to waste. There are data back-up solutions for businesses of all sizes to suit a number of needs, ranging from data storage on third-party or external hard drives, to using cloud services such as Dropbox. If you decide to go down the cloud storage route, it's worth checking whether you can access your data on the go, so that you can work from anywhere in the world as long as you have a decent Internet connection.

Got all you need?

If you're starting up as a new company, be sure to check that you've got these key pieces of tech in place at the earliest stage possible.

Having access to this technology will help to set your business on the right track and ensure that all your marketing efforts don't go to waste.

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