Business algorithms are the future


Date: 26 January 2021

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Business algorithms are changing the way businesses operate. They have helped businesses evolve and develop in unprecedented ways and scale their products and services like never before. This means business algorithms are the future and are changing the game for the success of many businesses.

What are business algorithms?

Algorithms are the small steps used to achieve a more significant outcome. These well-defined instructions assist in making calculations or solving problems. Algorithms have been around for decades, but recently, they are being applied to businesses to make them more systematic and result-oriented. Companies are using machine learning, artificial intelligence, deep learning, and other algorithmic processes to grow innovate, stabilise, and serve their customers better.

The implementation of algorithms in business has occurred in almost all industries, including healthcare, technology, education, customer service, data processing, retail, human resources, and financial services. Top companies using business algorithms to future-proof include Google, Facebook, UPS, Microsoft, Twitter, and the likes. They optimise business processes and help generate higher values from existing business streams. Most businesses use algorithms to harness the power of data by processing data and use the analysis to stabilise growth, reduce errors, and increase customer satisfaction.

The business algorithms gather data, organise and analyse information to gather insights and identify trends. Ultimately, the data analysis is used to develop new functionalities, innovative services, and value for the customers. Business algorithms are increasingly necessary for the future, survival, and sustenance of businesses. Businesses that adapt will reach the top, while those that don't will lag behind the competition.

Benefits of business algorithms

Business algorithms have numerous benefits, both for businesses and customers. They support organisations in making better decisions, generating positive outcomes for the business, along with value-creation for customers.

Enable better decision-making: Business algorithms allows companies to gather and analyse data to make data-driven decisions. Companies get a deeper understanding of their businesses, and what works for them and what does not. Such decisions are more objective and scalable and less influenced by human biases.

Machine learning enables companies to understand their data, learn from it, and apply the learnings to make better decisions. The implementation of these decisions not only apply to the already known tasks and challenges but also to new and unseen tasks. Business algorithms learn from past data and make predictions based on them for future challenges. Thus, business decisions become more streamlined, result-oriented, and productive.

Reduce errors caused by human biases: A variety of biases influence human decision-making. They include confirmation bias, optimism bias, framing bias, availability bias, planning fallacy bias, anchoring bias, loss-aversion bias, and many others. Business algorithms make the decision-making objective and eliminate the impact of human cognition biases. Thus, the decisions made by businesses are no longer driven by the intuitions of the management and are not subject to human errors.

Innovation: Business algorithms play a significant role in technology innovation. Algorithms enable innovation in almost all industries, including healthcare, human resources, and technology. For instance, Google Analytics is used by businesses to improve profit margins and website performance. The human resource industry implements business algorithms to sort their employees and job applicants and assign them to suitable roles and positions.

Additionally, business algorithms have brought about innovations in the retail industry by using historical data to predict relevant products for their customers, analyse customer behaviour, and manage products accordingly. Similarly, business algorithms have paved the way for robo-advisory in the financial services industry, wherein algorithms are applied to match investors to suitable investment portfolios based on their risk tolerance, financial goals, and family needs.

Business algorithms are the future

It is exciting how business algorithms are changing the face of many industries. Companies are becoming more technology-driven, data-driven, and customer-driven. As a result, businesses generate higher revenues, and customers are getting better value for their money.

As algorithms become a critical part of most businesses, the future of business algorithms looks optimistic. The application of business algorithms in robotics, artificial intelligence, IoT, machine learning, and deep learning are expected to make lives easier, more comfortable, and more valuable.

  • Internet of Things (IoT), driven by algorithms, will bring about significant changes in the ways businesses operate. In the next couple of years, IoT will transform how businesses function, and they will shift from selling goods to offering services.
  • The retail industry will explore dynamic pricing further. Businesses will price goods and services differentially based on the level of customers' interest, the demand for goods and services, and other factors determined by data analysis. The algorithms can also help in customer segregation based on demographics, browsing behaviour, and purchasing behaviour.
  • Robots are expected to take up over 75 million jobs by 2022. However, business algorithms will also help in creating over 133 million new jobs. Jobs such as content creation, building software, investment advisory, and customer assistance will predominantly be performed by robots, freeing up human workers for more suitable and productive endeavours.

Business algorithms and their implementation also come with specific challenges, including lack of understanding contexts, lack of maturity of algorithms, use of algorithms with dangerous intent and other ethical concerns; however, broadly speaking, the future of business algorithms looks very bright. The widespread application of business algorithms will find the appropriate business moments, make useful connections, and predict behaviours. Such applications are bound to disrupt almost all industries and create a business environment based on data and its analysis.

Copyright 2021. Article was made possible by Moneyfarm.

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