Managing a small business is difficult, and it only becomes more complicated when you throw website management into the mix. Fortunately, there are plenty of tools out there that can help you manage your website with minimal effort. Below, we will discuss the most effective website management tools for all small businesses.
cPanel (control panel) is a helpful user interface that lets you manage your domain with ease. There are countless ways to use cPanel, but small businesses are most likely to use the tool to create email addresses and manage content. If you come across issues on your website, you can usually use cPanel to contact your hosting provider. When using cPanel, there are countless tools, so only change the settings you feel comfortable with. Changing the wrong thing could pull your entire website down!
WordPress is the most dominant system for website creation and has been around for over 20 years. Apart from web hosting and optional paid plugins, WordPress is completely free to use, which makes it perfect for small businesses. There is no need for coding, and you can have a stunning website site up and running in no time.
However, there is a steep learning curve if you've never used WordPress before, so it may be more beneficial to work with a web design company. A good website design agency will create a bespoke site for you and will make sure that it's fully optimised for SEO, which can be difficult for a small businesses to achieve on its own.
Google Analytics is your ticket to tracking how your website is viewed through the lens of Google, which is essential for boosting SERPs. With Google Analytics on your side, you can make sure that every penny spent on your marketing campaign is utilised properly. If there are parts of your website that aren't working properly, Google Analytics will tell you, which means you can fix them quickly.
Website Building Tools
Having a website building tool is a fantastic way to create a website fast. If you have WordPress, you can use a plugin like Elementor, which allows you to drag and drop website functions onto your pages. Businesses that have opted to use a web builder such as Wix rather than WordPress, can use its inbuilt features to build a website using drag and drop. However, the Wix interface is limited, and it can become costly to create a quality websites.
If you're using WordPress, you can install Yoast SEO to analyse your site for SEO optimisation. Yoast will list anything you can add to improve your ratings, and it will even tell you how to make existing information better. This plugin is fantastic for businesses that don't have the luxury of an in-house marketing team.
Website management is important, even for small businesses. However, it can be difficult to keep up with the demands. To get started with website management, you can use the tools above to save serious time. If you're pressed for, you can hire an agency to manage your website for you.
Copyright 2022. Article was made possible by Sally Giles.