Small Business Saturday hits new heights

4 December 2018


Small Business Saturday hits new heightsShoppers came out in force for this year's Small Business Saturday event.

Small Business Saturday saw an estimated £812 million spent with small businesses across the UK on 1 December, according to research commissioned by founder and principal supporter American Express.

This was up 8% from the £748 million spent on Small Business Saturday last year, with 59% of people aware of the day saying they spent more than usual.

Now in its sixth year, Small Business Saturday has become a key date in the small business calendar. More than 250 small business organisations supported the nationwide initiative, including the Federation of Small Businesses (FSB). In addition, the campaign was supported by 90% of local councils, up 3% on last year.

Small Business Saturday also saw high engagement on social media. Tweets sent on the day reached more than 100 million people, with #SmallBizSatUK and #SmallBusinessSaturday trending in the UK's top five throughout the day.

"Small Business Saturday has once again captured the hearts and minds of the nation, boosting spending with Britain's small independent businesses," said Michelle Ovens, director of Small Business Saturday (pictured above with mayor of London Sadiq Khan).

"It has been a challenging year for the high street, and so to see the amount spent on Small Business Saturday yet again is fantastic. Year-on-year, small businesses prove their importance to their communities, and consumers up and down the country respond with incredible support for and engagement in this important campaign."

Liz Kemp, founder of Kemps General Store in North Yorkshire and one of the top UK small firms chosen to represent the campaign in 2018, said: "Small Business Saturday once again has put a focus on and provided exposure to the small business community. It is so important for us, as a small business, to have this opportunity to share ideas and best practice with one another and create wider support networks.

"It is a chance to show that shopping in a small business is more of an 'experience', a destination and something to be enjoyed rather than a functional interaction. This experience is something customers clearly appreciate, with the amount spent on Small Business Saturday in its sixth year once again hitting incredible heights. We hope this will be a launchpad for many who do not usually choose to shop local to do so more regularly."