- Uses website analytics or tracking software. For example, if you use Google Analytics, Clicky or another tool to view website usage statistics.
- Stores cookies on visitors' computers. These can be used for many things, like advertising or remembering preferences. (There are specific cookie rules, too.)
- Collects personal data from visitors. For instance, by asking them to sign up to an email newsletter or entering their details to make a purchase.
- Allows people to register and sign in. It's important visitors can understand how their registration details will be used.
- Includes third-party advertising or tracking code. Embedding ads, videos or content from other services may add their code and cookies to your website.
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For starters, a proportion of your website visitors will actively seek it out.
But perhaps more importantly, the people visiting your website have the right to know how you use the data you collect from them.