Friday Donut tip: three initialisms in a nutshell


Date: 25 May 2012

Initials: SEO flow chartThe world of IT doesn't have to be secretive and jargon filled. We demystify the top three initialisms we've heard recently:


Search engine optimisation. This is the process of improving the structure and wording of a web page in order to gain higher rankings on search engins like Google. You may be able to do this yourself with a thesaurus and some creative writing, or there are agencies who make this their sole mission.


Customer relationship management. In its most simple form this is a company-wide address book which allows users to share contact information without having to duplicate entries. It also allows different departments to attach useful data and notes to each client's (such as contacts, recent orders or financial information) so everyone in your business has access to that information.


Secure sockets layer. We won't go into too much detail, but suffice to say that SSL is used to transmit information securely across the internet. Any transactions you do with your online bank will be through an SSL connection (notice https:// at the start of the address). Gmail and Facebook also use SSL connections for the authentication stage of their sites.

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