The importance of quality assurance

By: Eolas

Date: 14 November 2017

The importance of quality assuranceWhen developing any type of product, ensuring that there is a quality assurance (QA) consultant to implement a methodical analysis of the product should be of paramount importance. Regardless of the size of your company, the quality of the product you release will contribute to customer satisfaction and encourage loyalty - vital for businesses developing their brand.

However, recent findings by Comtrade Digital Services found that only a small percentage of managers within companies brought in quality assurance specialists to audit the first dummy of software products; an astonishing finding considering the importance of quality products and services to build a brand’s reputation.

Having a quality assurance function in the design and development of your products, particularly if you are a small business, will help to reduce the risks of extra costs associated with retesting, replacing and remerchandising any faulty goods, thus making a quality assurance specialist a cost effective measure.

Additionally, if the end-user is not satisfied with your products, the chances are that the backlash of negative reviews, amplified through the power of social media, could have a huge bearing on the success of your product release and the company as a whole.

Of course, this would be damaging to any small organisation trying to build up their sales. In some serious cases, if the product has already reached the customers, you may encounter legal costs if the product does not comply with industry standards. These high-level risks can be eradicated if you use the services of a quality assurance specialist.

Making your mark

In the highly competitive marketplace of software development, looking for ways to minimise errors within products should be an area every small business is looking to improve on to ensure they are not disqualified in the competition for consumers.

However, with companies trying to release the latest products before their competitors, particularly smaller businesses that are trying to make their mark in the industry, crucial steps are being missed in the development process in order to reduce the amount of time taken to release the product onto the market.

Although the urgency for small businesses to release a product may seem to be one of the most important elements in the development of software, or any product for that matter, providing customers with a higher-quality product comes with more benefits for small businesses.

With the technology market becoming increasingly competitive year-on-year, smaller companies need to look to ways that they can improve their products and stand out against the giants in the industry.

Three tips for ensuring quality:

1. Make a commitment to quality

Small business owners should reiterate to staff the importance of quality in their work and outline expectations. By enforcing the company’s commitment to quality as a non-negotiable goal, workers will take more care and have greater pride in their work. It also means that business owners and managers need to work closely with their teams to monitor projects and understand how long tasks take to ensure realistic timeframes are put in place.

2. Track performance

Committing to quality means identifying mistakes and tracking instances where quality was not upheld to ensure measures are put in place to prevent these occurrences in the future.

3. Hire staff who are qualified or experienced in quality assurance

If you are unsure where to source quality assurance consultants, this is where specialist recruitment services are particularly useful for businesses of any size. With their comprehensive databases, they can connect potential employers and those looking for QA jobs, so small software businesses can easily find experienced quality assurance specialists.

Sponsored post. Copyright © 2017 Eolas Recruitment is a specialist recruitment firm catering to the IT sector in Ireland, connecting IT-specialist businesses with highly-qualified professionals.