The staying power of a quality domain name

By: Alexa Coleman

Date: 22 May 2018

The staying power of a quality domain nameA frequently used term in the world of online marketing is "evergreen". Evergreen content is defined as that which will not go out of date, and which will be just as relevant a year from now as it is today.

When choosing your domain name, you can't afford to get it wrong. Let's take a closer look at why it's so important to go evergreen when choosing your domain name, and why using a domain name checker could simplify the process.

Setting your priorities

Most of us still feel that the year 2007 was only yesterday. This is completely normal, as advancements in technology will often make time appear to pass by in the blink of an eye. Although this can be great news in terms of long-term profits, it could be a veritable death sentence for a website that initially adopted the wrong domain name.

There are two main points to consider. First of all, the concept of evergreen needs to be taken seriously. Let's look at an example of an ill-advised domain name: MarketingAdvice2018.com

It is obvious that this will be completely irrelevant in the near future. The owner will therefore have to repeat the entire registration process once again. Think "timeless" when choosing a domain.

Another issue to consider is how frequently the name needs to be renewed. Purchasing a long-term domain name will save money, as prices tend to increase over time. Secondly, you will never be forced to explain to your customers that your site was temporarily down due to the fact that you had forgotten the renewal date.

Once you have decided upon a name and have registered, stick with it for the long haul.

Manual or automatic search?

It is a well-known fact that the most lengthy process of registration involves determining whether or not a specific domain name has already been taken. This is when automated online software such as that offered by Shopify can work wonders.

When you find an available domain that suits your business requirements, you can register it and begin bringing your virtual dream to digital life.

Domain names represent the "anchor" that secures your website within the tumultuous world of business. Just as a great deal of time is devoted to product branding and promotion, the fact of the matter is that your domain deserves an equal amount of attention.

Sponsored post. Copyright © 2018 Alexa Coleman, freelance copywriter