The future of consumerism is direct


Date: 27 October 2020

An attractive man checks his warehouse stock inventory

When we look at things from a different perspective, and we know this isn't always easy to do, a solution to our problems is often staring us in the face. Sometimes this new perspective comes from an individual with a unique outlook, but more often than not, it is because of a new technology or tool.

For years, there appeared to be a clear structure when it came to the relationship between retailers and manufacturers. Manufactures would produce a certain product, and retailers would sell the product on their behalf. It meant that manufacturers could focus on manufacturing products to a certain quality, which then allowed retailers to purchase them in large volumes before selling them on the high street at a higher price.

This was a system that, at the time, made sense for all parties involved. It meant the manufacturer could focus on their product, rather than having to deal with the added complications of showcasing their products and dealing with customers directly.

The fourth industrial revolution

For years the aforementioned system made sense. However, this was before the digital revolution. This was before everyone had a smartphone in their pocket and broadband at home. This was before ecommerce was the norm.

It is now easier than ever to read expert product reviews, compare prices, and even get the opinions of the general public on the quality of a product without even leaving your home. So, it is clear that ecommerce is becoming the go-to option for consumers, as more and more people buy directly from brand manufacturers instead of retailers, but what about the manufacturers themselves?

Direct to consumer

It's clear that the emergence of the internet and the prevalence of digital technologies have influenced this transition. It has also made it possible for manufacturers to switch their strategy to a direct-to-consumer (D2C) model. D2C is a brand that sells directly to the customer, meaning there is no middleman or third-party involved. In essence, as a potential customer, you can think of it as going straight to the source.

This provides the manufacturing company complete control over the customer experience from beginning to end. Everything from the product photography to how customers communicate with the company's representatives, which in this day and age is of the utmost importance. Also, as a manufacturer, you get to keep more of the profit as you no longer have to deal with retailers.

The tools at hand

If you want to move to a direct-to-consumer model, you need to make sure you're fully prepared. If you're not, you risk causing irreparable damage to your business. Luckily, there are a number of superb manufacturing software options, including Katana MRP, that put you in full control of your manufacturing operations. It allows you to track inventory in real-time and ensures that managing your floor-level operations is both simple and precise.

In essence, D2C software allows you to fully commit to the process, safe in the knowledge that you are taking care of your manufacturing schedule as well as keeping your stock fully under control. After all, feeling confident at work is one of the most sure-fire ways to increase innovation and productivity.

D2C does what the retailers used to do but without them taking a cut of your profit. This allows you to remain focused on growing your business in whatever way you choose.

Copyright 2020. Featured post made possible by Katana MRP

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